35 events found.
Events
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In its 2005 Super Bowl commercial, McDonald’s presented the Quarter Pounder with Cheese as an “hors d’oeuvre,” a tongue-in-cheek appropriation of French exquisiteness in food culture. It built on the democratization of gourmet cuisine in the U.S., which had its breakthrough more than forty years earlier in a cooking show on a local public television... |
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